About

Image of Serena

My Story

My passion for art inspires my work and, through digital products, I aim to evoke emotions and beauty. I have always been interested in users behaviours, storytelling and brand identity;in fact, the user-centric philosophy is what led me to design. My background in fashion has taught me to work in fast-paced environments, where I have forecasted the users' needs based on past trends in turnover, internal movement and company's growth. By having insights into human decision-making behaviours, I was able to find solutions that work around clients.



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Skills & Tools

RELEVANT SKILLS

  • User Research
  • User Persona
  • User Journey & Flows
  • Information Architecture
  • Wireframing
  • Prototyping
  • Responsive Design
  • Usability Testing
  • Design Style Guide

TOOLS

  • InDesign
  • Sketch
  • Figma
  • Adobe XD
  • Flinto
  • Balsamiq
  • Invision
  • Photoshop